At MYSC, we're soon launching a unique new perfume brand that we're incredibly excited about: Ascent . This Rotterdam-based brand offers a fresh, contemporary perspective on luxury perfumery. Ascent emphasizes exceptional quality, high concentrations of perfume oil, and sustainable, thoughtful packaging. A wonderful addition to the unique niche brands we already proudly carry.
A brand with a story from Rotterdam
The Ascent story begins with three lifelong friends: Bernhard, Boris, and Max. Two met at the age of three, and the third joined at twelve. A friendship that blossomed into a shared dream: to create something truly meaningful.
During their exploration of niche fragrances, they discovered just how diverse the perfumery industry is. They noticed that in traditional luxury perfumery, a large portion of the price is often determined by factors like marketing, packaging, and distribution. This insight inspired them to approach it in their own way, with a strong focus on quality and transparency.
Thus, Ascent embarked on a new adventure, rooted in their hometown of Rotterdam , where their shared passion took shape in a modern, conscious perfume brand.
A revolutionary system: luxury without waste
Instead of luxury bottles and layers of packaging, Ascent opts for a fully refillable system that prioritizes sustainability and quality.
This approach allows the brand to invest up to 15 times more in high-quality ingredients from Grasse, the perfume capital of the world.
Each fragrance contains up to 40% perfume oil , making the scents:
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sit for more than 12 hours
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be ultra-concentrated
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in a handy 20 ml format just as powerful as 100 ml eau de toilette
Pure quality, but without waste.
More sustainable, conscious & vegan
Ascent proves that luxury perfumery can truly be sustainable. All fragrances and packaging are:
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Vegan and cruelty-free
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Free from microplastics
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Made on an organic basis
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CO₂ neutral in sleeve and spray
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Up to 95% less plastic waste thanks to the refill system
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Fully or largely recyclable , with glass and aluminium as a basis
In addition, the brand donates 3% of profits to projects that remove plastic from the ocean.
Social impact: packaged in Rotterdam
All Ascent products are carefully packaged at Rotterdam Inclusief , a sheltered workshop of the municipality of Rotterdam that is committed to accessible, inclusive work.
For us at MYSC, that makes Ascent even more special: a brand that not only thinks sustainably, but also makes an impact close to home.
Coming soon at MYSC
The arrival of Ascent feels like a fresh, honest, and innovative approach to perfume. Conscious, transparent, and made with exceptional quality. Available soon at MYSC, we can't wait to introduce you to this new favorite from Rotterdam.
