The first sheer lip color that makes your lips beautifully petal-soft with 12 hours of weightless wear and 24 hours of instant and overtime lip softening hydration. Sheer, easy to apply color kisses your lips for a care-free effortless look.  Petal Soft Lipstick smooths the look and feel of lips for 12 hours of comfortable weightless wear. A nourishing fruit blend of Raspberry Seed Oil and Mango Butter locks in 24 hours of instant and overtime lip softening hydration. BENEFITS: - 12 Hour Long Wear - Instant and 24-Hour Hydration - Lips feel more hydrated after using for 2 weeks - 100% of consumers tested would buy this product - 100% of consumers tested say lips feel smoother after using - Lips look smoother after using for 2 weeks. - Product is easy to apply for an effortless look - Delivers a diffused, blurred effect - Formula is the perfect blend of 50% color and 50% care FREE FROM: NO Fragrance, NO Parabens, NO Phthalates, NO Mineral Oil TEXTURE: Balmy, cushion feel Available in 20 universal and carefree shades.

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